NEWS: Universal McCanns makes first win and appointment

Universal McCanns, the media dependant launched last week (Campaign, 8 December), has scored its inaugural media business coup and has made its first senior appointment.

Universal McCanns, the media dependant launched last week (Campaign, 8

December), has scored its inaugural media business coup and has made its

first senior appointment.



Universal has fought off competition from BBDO to retain its grip on the

pounds 4 million centralised media planning and buying business for the

consumer care division of the drug company, Bayer. It has also promoted

Fiona Smedley, currently a media group head, to the new role of media

planning director.



Bayer realigned its account globally into BBDO last week, and has now

decided to buck the global trend by retaining Universal McCanns on the

media business in the UK. Media elsewhere has shifted into BBDO.



Patrick Johnson, the head of Bayer’s consumer division, said he had been

impressed with McCanns’ performance on the business. ‘We’ve been

delighted to award it all our business for 1996, including several

planned new product launches,’ he said.



Meanwhile, Smedley will take up her role at the beginning of next year,

with a brief to dovetail McCanns’ full-service strategic skills with

those of the Universal specialist media operation.



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