NEWS: Utility bill payment service hunts shop for national launch

Cash Stop Services, a new financial services group that will allow consumers without bank accounts or credit cards to pay their domestic bills at in-store terminals, is talking to four agencies this week about its launch campaign.

Cash Stop Services, a new financial services group that will allow

consumers without bank accounts or credit cards to pay their domestic

bills at in-store terminals, is talking to four agencies this week about

its launch campaign.



Cash Stop was formed a month ago and is backed by eight ‘members’ and

nine investors, including the UK’s largest utilities companies.



The members include British Gas, BT, BBC Licensing, London Electricity

and four regional water boards. The company will install terminals

similar to National Lottery terminals at newsagents, petrol stations and

supermarkets.



The concept is aimed at the three million households in the UK that do

not have bank accounts or credit card facilities to pay their utilities

bills.



A nationwide launch is planned for spring 1997, with a roll-out in the

North-east and Northern Ireland from autumn this year.



No details of the marketing budget were available as Campaign went to

press. The agency selection will be handled by Tim Watkin-Rees, Cash

Stop’s marketing director, and by the company’s managing director, Rob

Farbrother, who masterminded the development of the Cash Stop concept.