Abbott Mead Vickers BBDO and Tony Kaye took home the most pencils for
the second year running at the D&AD awards in London this Wednesday.
Unlike last year, when only silvers were given out, this year’s ceremony
produced one gold award-winner - the Volvo ‘twister’ spot - which netted
Kaye the top honour in the direction category.
The Volvo ad also scooped four silvers, the same number awarded to Paul
Marciano Advertising’s commercial for Guess jeans, which was directed by
Andy Morahan through Great Guns.
The two outstanding winners were both honoured in the category of TV
commercial longer than 60 seconds, cinema advertising and editing, while
Guess landed a silver award for direction, and Volvo for cinematography.
Lowe Howard-Spink took home three silvers for its Olympus Cameras press
campaign, which bagged two individual art direction pencils and one for
best consumer magazines campaign.
See awards round-up, p6