NEWS: Walsh Trott resurrects Tosh for Toshiba spot

Tosh, the famous frontman for Toshiba’s advertising in the 80s, is returning to the nation’s TV screens for the first time in seven years.

Tosh, the famous frontman for Toshiba’s advertising in the 80s, is

returning to the nation’s TV screens for the first time in seven years.



Walsh Trott Chick Smith, which landed the electrical giant’s ad business

last April, is mounting a pounds 2 million national TV campaign from the

end of this week.



The work sees the return of the ‘blueprint’ man, Tosh, and a specially

recorded soundtrack by Ian Dury.



As with the 80s campaign, the latest work was created by Dave Trott,

creative director at Walsh Trott, together with his partner, Gordon

Smith.



It was directed by Jerry Hibbert through Hibbert Ralph Animation, with

post production by SVC Television.



Amanda Walsh, managing director at Walsh Trott, said research showed

that the ‘blueprint’ man was a strong brand property in an advertising

category that seemed to have no other memorable campaigns.



The new Tosh campaign - which consists of two four-week bursts, one this

month and one in the autumn - promotes Toshiba as the inventor of ‘home

cinema’ hi-tech TV sets with surround-sound Dolby stereo and big

screens.



It will run on ITV and Channel 4 and heavily on Sky TV, whose viewers

are a key target market for state-of-the-art TVs. Media is through

Pattison Horswell Durden.



The ad has Tosh acting out scenes from famous movies, such as Reservoir

Dogs, in which he plays ‘Mr Blue’. However, the original line - ‘Hello

Tosh, got a Toshiba?’ - will not be rerun.