WCRS is set to walk away with the Royal Mint’s pounds 1 million account
to advertise a coin to commemorate this summer’s European football
WCRS’s plan to use a major football personality to front a mainstream TV
campaign appears to have beaten pitches from Euro RSCG Wnek Gosper and
Duckworth Finn Grubb Waters, which both have been told they have not won
Stephen Woodford, managing director of WCRS, said he could not confirm
reports that his agency had won the account, but that he was very
hopeful. ‘There are three agencies on the bench for this project. We
haven’t been called on yet, but we are optimistic enough to be taking
off our tracksuits,’ he explained.
The pounds 2 football coin is expected to have a much wider appeal than
other commemorative issues such as those for events within the Royal
Family or significant milestones in UK tradition, such as the
anniversary of VE Day.
The Royal Mint’s advertising is likely to take a more mass-market
approach than in the past. Its first direct response TV campaign - for a
pounds 5 crown to celebrate the Queen’s 70th birthday - launched this
week. It was created by the direct response specialist, Petersen and
Meanwhile, a row is brewing about whether the coin would infringe the
copyright of Euro ’96. The marketing agency, ISL, which acts for the
event’s main sponsors, is reported to have consulted its lawyers about
whether the coin would breach its copyright on the event.
The Royal Mint is understood to believe there would be no such
infringement because the coin will not use the Euro ’96 logo or