NEWS: WCRS expected to pick up Royal Mint coin business for Euro ’96

WCRS is set to walk away with the Royal Mint’s pounds 1 million account to advertise a coin to commemorate this summer’s European football championships.

WCRS is set to walk away with the Royal Mint’s pounds 1 million account

to advertise a coin to commemorate this summer’s European football

championships.



WCRS’s plan to use a major football personality to front a mainstream TV

campaign appears to have beaten pitches from Euro RSCG Wnek Gosper and

Duckworth Finn Grubb Waters, which both have been told they have not won

the business.



Stephen Woodford, managing director of WCRS, said he could not confirm

reports that his agency had won the account, but that he was very

hopeful. ‘There are three agencies on the bench for this project. We

haven’t been called on yet, but we are optimistic enough to be taking

off our tracksuits,’ he explained.



The pounds 2 football coin is expected to have a much wider appeal than

other commemorative issues such as those for events within the Royal

Family or significant milestones in UK tradition, such as the

anniversary of VE Day.



The Royal Mint’s advertising is likely to take a more mass-market

approach than in the past. Its first direct response TV campaign - for a

pounds 5 crown to celebrate the Queen’s 70th birthday - launched this

week. It was created by the direct response specialist, Petersen and

Partners.



Meanwhile, a row is brewing about whether the coin would infringe the

copyright of Euro ’96. The marketing agency, ISL, which acts for the

event’s main sponsors, is reported to have consulted its lawyers about

whether the coin would breach its copyright on the event.



The Royal Mint is understood to believe there would be no such

infringement because the coin will not use the Euro ’96 logo or

graphics.



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