NEWS: Wm Morrisons retail chain puts pounds 4m creative task up for review

Wm Morrisons, the Yorkshire-based supermarket group, has put its pounds 4 million creative business up for pitch.

Wm Morrisons, the Yorkshire-based supermarket group, has put its pounds

4 million creative business up for pitch.



The 81-strong chain is currently looking at credentials from a handful

of agencies, in addition to BDH, the incumbent of nine years.



According to Michael Bates, the marketing manager at Wm Morrisons, the

group is close to drawing up a final shortlist. ‘We have a great

relationship with BDH, but our business has changed a lot in recent

years. It is time for a periodic review of our advertising,’ he said. ‘I

would like to stress that BDH will be on the shortlist. It has done a

good job for us in the time that we have worked together. However, it is

premature to say which other agencies might be on the final shortlist.’



Although the ad budget is currently pounds 4 million, Bates said the

spend was likely to increase as Morrisons continues to expand. Last week

the group, which stretches from Carlisle to Birmingham, announced pre-

tax profits up 9.5 per cent at pounds 127.1 million, while turnover

topped pounds 2 billion for the first time for the year ended February

1996.



Bates stressed that the creative review, which includes a small amount

of below-the-line work also handled by BDH, does not affect Morrisons’

media account, which stays at CIA Media Solutions.



Martin Anderson, managing director of BDH, was unavailable for comment

as Campaign went to press.



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