NEWS: Wonderbra reveals more of Eva for 3-D bus-stop campaign

Eva Herzigova will be appearing in her underwear in bus shelters across the country in a new ad campaign for the Playtex Wonderbra which breaks next week.

Eva Herzigova will be appearing in her underwear in bus shelters across

the country in a new ad campaign for the Playtex Wonderbra which breaks

next week.



Wonderbra’s two-week Christmas ad campaign is a first for the poster

medium, introducing a radical new 3-D technique that has not been seen

before in the UK.



The campaign is designed around a visual illusion that makes Herzigova

appear as if she is actually standing in the bus shelter.



The photographer, Neil Evans, dismantled a series of Adshel bus shelters

to shoot the background view, and a shot of Herzigova, taken by Ellen

Von Unwerth, was then grafted on to the street scene.



The campaign is the brainchild of Eurospace/TMD Carat, Wonderbra’s media

buying company and the media partner of TBWA, Wonderbra’s creative

agency.



Colin Mills, the media director of Eurospace, said that the visual trick

had not been used in the UK before.



Trevor Beattie, the creative director of TBWA, described the campaign as

‘Wonderbra’s Christmas present to the public’.



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