NEWS: Woolworths unveils new ad

The late Tommy Cooper’s spoof version of Dame Vera Lynn’s We’ll Meet Again sets the tongue-in-cheek tone of Woolworths’ springtime TV offensive for its Ladybird range of children’s clothes.

The late Tommy Cooper’s spoof version of Dame Vera Lynn’s We’ll Meet

Again sets the tongue-in-cheek tone of Woolworths’ springtime TV

offensive for its Ladybird range of children’s clothes.



The high street retailer has earmarked pounds 1 million to support the

campaign through Bates Dorland and sustain the long-established Ladybird

brand in the highly competitive childrenswear market.



The 30-second commercial, which breaks nationally this week, has Cooper

sobbing uncontrollably over vignettes of children being temporarily

parted from their Ladybird clothes.



The campaign aims to tap into the fact that children have very definite

views about what they will and won’t wear. It also intends to persuade

mothers that Woolworths should be their first point of call when buying

children’s clothes.



The commercial was written by Chips Hardy, art directed by Lee Goulding

and directed by David Taylor at the Shop. It extends the agency’s well-

established campaign for Ladybird, which features children having fun

and revelling in wearing their Ladybird clothes.



The new film takes the idea a stage further by showing that children’s

joy at wearing Ladybird clothes is equalled only by their reluctance to

take them off to be washed.



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