News of the World 'Pimp my world cup' by WCRS

The News of the World has signed up the world famous legendary hip-hop DJ Tim Westwood to front its World Cup marketing campaign - promising to 'pimp' its readers' experience of the tournament and, in the words of Westwood: "Turn your World Cup up to the max."

The campaign has been created by ad agency WCRS.  It kicks off this Thursday (15 April) with a 30-second TV ad promoting the paper's exclusive football sticker and album giveaway.