News of the World pulls all ads after client exodus

The News of the World is pulling all advertising from its issue this weekend after losing a raft of advertisers in the wake of allegations over its phone hacking activities.

News of the World pulls all ads after client exodus

The organisation is attempting to repair its damaged reputation after a catastrophic two days, which started with Ford suspending all advertising activity in the News of the World until parent company News International completes a full investigation of the Milly Dowler phone-hacking allegations.

Among the other brands to pull out of the paper since then are key clients including O2 and Shop Direct, Boots and numerous other key accounts.

It is understood only four main clients remained in this weekend's paper, Sky, British Gas, Mars, Tesco.

Advertisers have come under increasing pressure from the public, via social media and other routes, to pull spend from the News International newspaper following the allegations that started with reports it had hacked into the mobile phone of murdered school girl Milly Dowler.

As story after story escalated the allegations against the paper, advertisers changed initially cautious responses and began pulling out in force today.

A statement from News International is expected imminently.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More