NEWS: Y&R media chiefs turn to WCRS to escape Mediapolis

Senior disaffected Young and Rubicam media executives are understood to have held talks with WCRS about creating a joint media venture.

Senior disaffected Young and Rubicam media executives are understood to

have held talks with WCRS about creating a joint media venture.



The move has been prompted by their increasing concern about

developments with Mediapolis, the proposed media joint venture between

Y&R and Euro RSCG.



Mediapolis is due to open its doors in the UK in late summer with

Mediastar’s managing director, Bob Offen, at the helm. Offen has already

signed a lease on premises in Holborn to house the joint venture.



However, senior Y&R staff are understood to be worried that rather than

operating as a partnership, Mediastar will effectively take over the

agency’s media department, thus marginalising Y&R’s own media team.



WCRS, Mediastar’s sister company, is ruled out of the Mediapolis venture

for now, mainly because the agency’s BMW account clashes with

Mediastar’s Peugeot-Citroen business.



Offen said: ‘I’m not aware of any problems. Everything’s hunky-dory. If

some people are not happy about it, that’s not an issue and you need to

talk to them. Some people will remain within Y&R and as far as I’m

concerned they are very enthusiastic and committed.’



Marc Mendoza, media director at WCRS, declined to comment.



Mediapolis was given the green light to go ahead in the UK last autumn

(Campaign, 8 September 1995) and 1 January 1996 was set for launch. That

deadline was not met but Offen said a definite date had now been agreed

upon.



The move will create a new top ten UK media giant with combined billings

of pounds 185 million. Mediapolis already exists in five countries in

Europe: France, Spain, Italy, Portugal and the Czech Republic.



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