NEWS: Y&R moves Hoare into role of chief executive

Young and Rubicam London is trumpeting its revitalisation this week with the promotion of Toby Hoare to chief executive and the return of his predecessor, John Glorieux, to the US.

Young and Rubicam London is trumpeting its revitalisation this week with

the promotion of Toby Hoare to chief executive and the return of his

predecessor, John Glorieux, to the US.



Fernan Montero, who is the chairman and chief executive of Y&R Europe,

will become chairman of the London office, so that Glorieux’s role will

effectively be split between Hoare and Montero.



Glorieux was brought in two years ago to oversee the stabilising and

restructuring of the London agency, together with the then managing

director, Hoare, following top management upheavals.



Hoare said: ‘When I was made managing director, the agency was

struggling, but now it is vibrant and growing, and the new appointments

have cleared the way for the next phase of development.’



Montero stressed that although he will be chairman of the London agency,

his role will remain firmly European. He said: ‘I have great respect for

the identity that the London agency has developed, and I will in no way

hinder the evolution of the team here.’



He described his new role as a means of harnessing London’s creative

power in a way that will benefit clients across Europe. Many

international clients are already being creatively led by London,

including Pirelli and Ford Galaxy.



In their two-year partnership, Glorieux and Hoare have led the

restructuring of the agency, bringing in new blood such as the executive

director, Stevie Spring, and the head of planning, Tim Broadbent.



Recent wins include the London Underground and Quaker Oats, and the

agency has won awards for its creative success on Hush Puppies, Pirelli

and Eurostar.



Glorieux confirmed that he will be staying with the Y&R network: ‘I have

job offers on three continents and I will be going back to New York to

discuss these options.’



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