Zenith Media is trawling for its first marketing director and is
understood to have approached Dominic Owens, marketing director of
Campaign has learned that, although Owens came close to accepting
Zenith’s offer, he eventually turned it down. The agency is now keen to
find another candidate of equal stature, and a number of other personnel
changes are also in the pipeline.
The move is part of a drive by Zenith to alter industry perceptions that
its planning and strategy skills do not match its buying credentials.
Graham Duff, joint managing director of Zenith, has recently gone on
record as saying that to date the agency has not been particularly good
at marketing its ideas.
Agencies such as New PHD have traditionally grabbed the high ground when
it comes to creative planning and Zenith is understood to be keen to
achieve a similar positioning.
Zenith, whose chief executive, Christine Walker, last year promoted Duff
and Andy Tilley to the roles of joint managing director, has
traditionally been seen as a volume-driven buying shop. However, the
situation has been changing since October 1991 when Tilley was brought
in to provide strategic planning expertise. The marketing director’s
role would be to communicate such changes to the outside world.
No-one at Zenith was available for comment.