NEWS: Zenith triumphs in fight for pounds 4m pooled Wimpey Homes account

Wimpey Homes, the UK’s largest house builder, has awarded its entire pounds 4 million centralised account to Zenith Media after a competitive pitch.

Wimpey Homes, the UK’s largest house builder, has awarded its entire

pounds 4 million centralised account to Zenith Media after a competitive

pitch.



The business, which primarily focuses on regional press buying, was

previously split between Zenith, the Manchester-based agency, Stowe

Bowden Wilson, McCann-Erickson Central in Solihull, and the Morgan

Partnership in Scotland.



The creative work remains unchanged at Team Saatchi and the creative

arms of the former media incumbents.



Pitches took place during the first week of November and followed a

period of deliberation on the part of the client over whether to

centralise its media.



Although the bulk of the spend is in the regional press, Wimpey Homes is

now believed to be considering other media options in a bid to build on

its profile.



Graham Duff, the joint managing director of Zenith, confirmed the Wimpey

win, saying: ‘This is a terrific endorsement of our regional press

team,’ he said.



The win will be a boost for Zenith’s regional press buying department,

which was widely seen to have suffered a blow after the departure of

Zenith’s general manager and head of press, Roy Jeans, in June this

year.



Jeans left Zenith after eight years to join the regional sales house,

Amra, as its managing director.



A spokeswoman for Wimpey Homes also confirmed the win but refused to

comment in detail on future plans.



The win marks a burst of review activity and increased spend in the

house-building market.



Earlier this year, Bryant Homes awarded its account to TMD Carat and is

believed to have increased its adspend to pounds 5 million from around

pounds 3.7 million.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).