NEWS:McCan appoints three to head up its new planning wing

McCann-Erickson has unveiled a pan-European strategic planning unit and appointed three people to head it, two from outside the agency.

McCann-Erickson has unveiled a pan-European strategic planning unit and

appointed three people to head it, two from outside the agency.



All three have been given the new title of advocate and will concentrate

on the agency’s multinational clients. Their brief is to plan and

develop total communications packages, rather than justadvertising.



Hugh Gibney, who was previously a strategist on the Buick and General

Motors account at McCanns in Detroit, is moving to the agency’s Zurich

office to oversee



motoring-related business, including General Motors,Esso and Goodyear.

John Fowler arrives from Burson Marsteller, where he was director of the

European Knowledge Network. He will oversee business-to-business

clients, working out of the agency’s London office.



Marc Bourgery, previously a vice-president and director general of FCA

and FCAB in Paris, will work on consumer business out of McCanns’ Paris

and London offices.



Michael Sennott, the McCanns regional director for Europe, commented:

‘The advocates will look at things more from a consumer perspective, and

will have a much broader brief than traditional planners.’



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