The Newsonomics of Kindle Singles

Maybe the newspaper is like the old LP -- you know, as in "Long Play." It may be a 33 1/3, though it seems like it came out of the age of 78s sometimes, a relic of the post-Victorian Victrola age. It is what it is, a wonderful compendium of one day in the life (of a nation, a city, a village), a one-size-fits-all product, the same singular product delivered to mass volumes of readers.

In the short history of Internet disintermediation and disruption of the traditional news business, we’ve heard endless debate of the "the content and the container," as people have tried to peel back the difference between the physical form of the newspaper — its container — and what it had in it. It’s a been a tough mindset change, and the many disruptors of the world — the Googles, the Newsers, and the Huffington Posts, for instance — have expertly picked apart the confusions and the potentials new technologies have made possible.

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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).