NEWSPAPER ABCs: Express and Guardian outperform market as FT falls 4%

The Mail, Express and Guardian fought against the ebbing newspaper market in November, but the Financial Times lost 3.9% of its circulation, according to the latest newspaper ABCs.

National newspapers: November circulation results are posted
National newspapers: November circulation results are posted

The Daily Express performed the best, mustering a 0.7% rise from October to 537,236 copies.

The Financial Times' stumble, from 293,326 copies in October to 281,882, means it has lost more than a tenth of its circulation during 2012 – although this is not far out of line from the overall daily market's 8.6% year-on-year fall.

In the context of the figures a Financial Times spokesperson claimed the FT has in the past year had more subscribers and readers than ever in its 124-year history and that its total paid-for print and digital circulation continues to grow and is now over 600,000 (citing Deloitte's Q3 2012 survey).

Elsewhere, the Independent, the loss-making daily which is looking for a minority investor, dropped to a new low of 79,071 copies, of which 18,410 are giveaways.

In the Sunday market, The Sunday Times dropped below 900,000 copies for the first time, falling 1% month on month to 894,992.

The 50p Sun on Sunday continues its descent towards two million copies, dropping 1.4% to 2,009,282.

And another (mid) market leader, The Mail on Sunday, fell 1% to 1,732,385 copies.

However, the Sunday market's worst performer was the Daily Star Sunday, which lost 5.4% of its circulation to hit 368,268 copies after a 10p cover price rise in October.

The overall Sunday market is up 3.3% year on year to 8,674,323 copies, with help from the launch of the Sun on Sunday in February.

Full figures for November 2012 (Click interactive graphics below for full details)


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published