Newsquest Media Sales has signed up its first independent client,
the Berks and Bucks Observer Group, which publishes five weeklies in the
The new client, part of Clyde & Forth Press, includes the paid-for
Slough & Langley Observer, the Berks & Bucks Observer and the Windsor &
Maidenhead Observer. It was previously represented nationally by CN.
Newsquest has 33 local newspapers in Greater London, including
neighbouring titles such as the Bucks Free Press, the South Bucks Star,
the Staines Guardian and the Kingston Guardian.
Newsquest Media Sales’ managing director Gary McNish said: ’The Berks
and Bucks Group leads the M4 ’Golden Triangle’ market, which is
important to national advertisers and slots into our sales package
McNish said he had turned down independent clients in the past because
they might distract his team from their efforts to sell Newsquest
titles, but this represented an easy geographic fit into his
Berks and Bucks’ operations director Amanda Gee said: ’CN did a good job
for four years but the move should give national clients an easier route
to our titles.’
Newsquest formally takes on the new business from 1 February and on the
same day it is relaunching its website newsquestmedia.co.uk.
The revamped site promises to be the most comprehensive of all national
sales websites. It will feature maps showing the geographic coverage of
Newsquest’s 186 titles, with package opportunities and mechanical data
for each title.
The site will also carry readership data by postcode and drive times,
which is vital for retailers to assess the size of the catchment
There will not be an immediate facility for advertisers to make online
bookings, although this technology is being tested by Newsquest, as is
the downloading of bookings to its own publishers.
Newsquest is also seeking two sales executives for its new-business
unit, which is headed by business development manager Julie Williams.