Newsworks confirms Vanessa Clifford as CEO

Newsworks has confirmed Vanessa Clifford as chief executive of the newspaper trade body for the advertising industry at a critical time for the news business.

Clifford: 'ready to tackle 2017 head-on'
Clifford: 'ready to tackle 2017 head-on'

Clifford was previously deputy chief executive and took the job on an interim basis after Rufus Olins quit after four-and-a-half years for Co-operative Group.

News publishers have seen a punishing double-digit decline in print ad revenues as major advertisers including Tesco have switched spend to social and digital, with Facebook and Google picking up the lion’s share.

Six national newspaper groups, News UK, DMGT, Trinity Mirror, Telegraph Media Group, Guardian Media Group and Northern & Shell, are looking at joint newspaper ad sales and are trying to agree plans for a joint venture before Christmas.

Clifford said she was "ready to tackle 2017 head-on" because there will be "great opportunities and challenges for our industry".

She added: "We’ve got lots planned in the next few months, particularly building on our effectiveness work to develop an ongoing programme of research."

Clifford was previously Mindshare’s head of publishing.

James Wildman, chief revenue officer at Trinity Mirror and chair of the News Media Association’s commercial board, said Clifford would bring "experienced agency perspective and a new energy to prove newsbrands’ worth and relevance in our digital age".

Some agency sources have privately questioned if Newsworks has done enough in the past to corral publishers and encourage them to collaborate on initatives such as joint selling.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published