Newsworks hires Jed Glanvill to oversee audience review

Jed Glanvill, the former chief executive of Mindshare, has been appointed to oversee the audience measurement review initiated by Newsworks.

Jed Glanvill: joins Newsworks
Jed Glanvill: joins Newsworks

Glanvill will be responsible for the recruitment and chairing of an advisory group that will come up with the brief for the cross-platform measurement system and approve the research providers.

The advisory group will include members of the IPA, the Professional Publishers Association and the Newspaper Publishers Association.

Campaign revealed in July that newspaper publishers were pushing for a new audience measurement system that better reflects their cross-platform audiences.

Glanvill, who is a former deputy chairman of the IPA’s Media Futures Group, said: "I think that now is the time to grab the opportunity. I look forward to working with the industry to establish the universally sought after improved measurement system."

Rufus Olins, the chief executive of Newsworks, said: "Jed is a seasoned leader with a hands-on approach and a practical understanding of the role audience research plays for media owners and agencies. The industry is fortunate to be able to draw on his experience and relationships."

Earlier this year Glanvill launched a talent management company Glanvill & Co. He is working with Mediatique, the strategic advisory firm founded by Mathew Horsman, the former equities analyst at Investec.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published