Nexus/H rebrands as Southpaw under Poynter

Nexus/H has rebranded as Southpaw to reflect a "challenger mind-set, and unorthodox approach and a desire to win", according to the agency.

Southpaw: the rebranded Nexus/H
Southpaw: the rebranded Nexus/H

Led by group managing director of the agency, Tom Poynter, the 44 year-old agency has clients including Dunkin’ Donuts, SAB Miller and Honda. It employs 65 people across media, creative and technology services.

Poynter said: "The restructure of the business and rebrand has been nine months in the making. I was brought in to deliver and drive change.

"We are starting from great foundations, but we are obviously looking to move the agency forward and that will obviously focus on our strengths in creative, media and tech.

"Today is a real step change in our evolution."

Poynter started at Nexus/H in February 2013. He replaced Ian Norman who left the agency to pursue other interests.

He previously worked at Iris for three years, joining as managing director of its digital division and then becoming joint chief executive before leaving the agency in November 2012. He previously worked at LBi as a client partner.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More