NFU Mutual in talks over £3 million brand task

Be the first to comment
NFU Mutual: talking to agencies
NFU Mutual: talking to agencies

NFU Mutual, the financial company, is talking to agencies about its £3 million advertising business.

The mutual, which offers a range of insurance, pension and investment products, has approached agencies through the intermediary Agency Insight ahead of a pitch.

It last reviewed its ad business in 2008 after the closure of Shop, its incumbent agency at the time. Since then, it has worked with agencies including Farm Communications, which created a campaign using the strapline: "We do right by you."

Walker Media, which has held the NFU Mutual media account for the past ten years, is thought to be unaffected by the ad agency review.

NFU Mutual, which was launched by farmers, is affiliated with the National Farmers Union but also sells products to those outside the farming community.

The company celebrated its 100th anniversary in 2010 and manages more than £12 billion in assets on behalf of its members.

Tags

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published