The National Magazine Company has poached the editor-in-chief of
Prima, Lindsay Nicholson, to replace Pat Roberts Cairns as
editor-in-chief of Good Housekeeping.
Nicholson, who was made the editor of Gruner & Jahr’s top-selling
women’s monthly in 1995, will join Good Housekeeping on 1 July. As well
as heading Prima, Nicholson has overseen the launches of Prima Baby,
Prima Christmas Traditions, Your Home and Vital. Roberts Cairns
announced her retirement earlier this year.
Terry Mansfield, the managing director of NatMags, said: ’Throughout the
many interviews for the new editor-in-chief of Good Housekeeping, I kept
two thoughts firmly in mind: find a person who has an understanding of,
and an ability to connect with, the grown-up woman of today. Lindsay met
and surpassed those requirements.’
Nicholson said: ’Good Housekeeping is very different from Prima, but as
a journalist I have worked on many different publications. I can produce
a significant style on anything I work on.’
Good Housekeeping’s circulation slumped in the six months to December
1998 by just over 11 per cent to 400,063. The magazine has undergone a
revamp, with more emphasis on lifestyle and glamour as it looks to
broaden its age profile, increasing its popularity among younger readers
in their late 30s and early 40s.