Nicholson replaces Pat Roberts Cairns at Good Housekeeping

The National Magazine Company has poached the editor-in-chief of Prima, Lindsay Nicholson, to replace Pat Roberts Cairns as editor-in-chief of Good Housekeeping.

The National Magazine Company has poached the editor-in-chief of

Prima, Lindsay Nicholson, to replace Pat Roberts Cairns as

editor-in-chief of Good Housekeeping.



Nicholson, who was made the editor of Gruner & Jahr’s top-selling

women’s monthly in 1995, will join Good Housekeeping on 1 July. As well

as heading Prima, Nicholson has overseen the launches of Prima Baby,

Prima Christmas Traditions, Your Home and Vital. Roberts Cairns

announced her retirement earlier this year.



Terry Mansfield, the managing director of NatMags, said: ’Throughout the

many interviews for the new editor-in-chief of Good Housekeeping, I kept

two thoughts firmly in mind: find a person who has an understanding of,

and an ability to connect with, the grown-up woman of today. Lindsay met

and surpassed those requirements.’



Nicholson said: ’Good Housekeeping is very different from Prima, but as

a journalist I have worked on many different publications. I can produce

a significant style on anything I work on.’



Good Housekeeping’s circulation slumped in the six months to December

1998 by just over 11 per cent to 400,063. The magazine has undergone a

revamp, with more emphasis on lifestyle and glamour as it looks to

broaden its age profile, increasing its popularity among younger readers

in their late 30s and early 40s.



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