Nick Barron leaves Expert Media to set up dotcom venture

Expert Media’s managing director Nick Barron is turning his back on agency life to start up a dotcom.

Expert Media’s managing director Nick Barron is turning his back on

agency life to start up a dotcom.



Barron will leave Expert this Friday to work on his web venture, which

will go live at Easter. The operation is believed to target the

business-to-business sector.



Jeff Taylor will take the reins as Expert’s managing director. He joined

Expert from the now defunct agency Ideal Media two years ago.



Taylor has specialised in children’s accounts, working on Toy Options,

the company that produces Buzz Lightyear dolls, and Team Concepts, which

makes electronic learning aids.



Taylor will take charge of an agency that has risen from 126th place in

the media agency league tables five years ago to number 30. It has

billings of pounds 43 million and clients that include National

Geographic and Lloyds.



He will also front the launch of two research panels.



Taylor said: ’While we are obviously sad that Nick is leaving, we will

be taking the opportunity to invest in the agency to take us on to the

next phase of growth.’



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