Expert Media’s managing director Nick Barron is turning his back on
agency life to start up a dotcom.
Barron will leave Expert this Friday to work on his web venture, which
will go live at Easter. The operation is believed to target the
Jeff Taylor will take the reins as Expert’s managing director. He joined
Expert from the now defunct agency Ideal Media two years ago.
Taylor has specialised in children’s accounts, working on Toy Options,
the company that produces Buzz Lightyear dolls, and Team Concepts, which
makes electronic learning aids.
Taylor will take charge of an agency that has risen from 126th place in
the media agency league tables five years ago to number 30. It has
billings of pounds 43 million and clients that include National
Geographic and Lloyds.
He will also front the launch of two research panels.
Taylor said: ’While we are obviously sad that Nick is leaving, we will
be taking the opportunity to invest in the agency to take us on to the
next phase of growth.’