Nicola Mendelsohn joins Karmarama

LONDON - Nicola Mendelsohn, the former deputy chairman at Grey, is joining Karmarama as a partner.

Mendelsohn... new role
Mendelsohn... new role
It is understood that she will take equity in the business, but the final details of her appointment are still being hammered out.

Mendelsohn will join the existing partners in the business, Sid McGrath, Ben Bilboul and Dave Buonaguidi.

Mendelsohn left Grey last week, four years after joining from Bartle Bogle Hegarty.

Karmarama was launched in January 2000 by the former St Luke's duo of Buonaguidi and Naresh Ramchandani. It currently handles business for clients such as Amstel, Coleman's and Kickers.  

For the full story, see this week's Campaign.

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