Nicorette 'films' by AMV BBDO

Nicorette launch TV and cinema campaign with ads parodying generic film genres by substituing the film stars' cigarettes with inhalators.

Following the first Nicorette inhalator campaign in 2007, there was still a large barrier to purchase, in that many consumers were self-conscious about using the product in public. To counter this, AMV developed a campaign that would further conventionalise the product's use.