Nigella Lawson and AKQA launch cooking app

LONDON - AKQA and Nigella Lawson are offering cooking tips with the launch of the Nigella Quick Collection App.

Nigella Lawson: launches cooking app
Nigella Lawson: launches cooking app

The app, available for the iPhone and iPod, brings together exclusive recipes, video and audio, as well as unique features designed to inspire users to cook better dishes.

Features include adding notes by text or voice, emailing recipes from the app to print out for the kitchen, and sending dinner invitations to friends using Facebook Connect or email.

 

 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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