Nike Football takes inspiration from Ronaldo to launch mental training app

Nike Football is helping people with mental training to prepare for the sport in a new app, with inspiration from players Cristiano Ronaldo and Joe Hart.

The Nike Football Pro Genius, created by AKQA, helps with decision-making, strategy, confidence and visualisation.

There are five tools available: priming helps with the physical pre-game warm-up, testing reaction times; counter attack aids on-pitch decision making; crossing is for when to tackle a ball; visualisation helps with playing under pressure; and self-talk works to think positively.

Nike has been helping players with the physical side of the game and, after researching into how else it can aid people, found that the mental side of the game can be just as tough.

The new product is available through the Nike Football app, and takes inspiration from the way top players train.

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