Nike 'hyperize' by Wieden & Kennedy Portland

Nike has produced an ad that takes the form of a two and a half minute music video, which launched last night across a number of music video channels.

Airing on MTV, MTV2 and BET the spot features NBA players such as Philadelphia 76er’s Andre Iguodala, Cleveland Cavs’ Mo Williams and Kevin Durant of Oklahoma City Thunder performing a rap.

Four cut down 30-second spots will launch later in the month.


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