Nike 'iPhone app' by AKQA

Nike Sportswear has launched a free iPhone application, True City, giving access to a live community of "tastemakers" sharing what's happening in six European cities including London and Berlin.

AKQA created the app, which combines mobile technology including QR codes and geo-tagging with social media functionality such as Facebook Connect.

 

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE