AgencyWieden & Kennedy Portland
SectorGovernment/non-profit, Charities and Media / entertainment
Wieden + Kennedy presents the survival stories and ethos of cancer sufferers who have lived to tell the tale and accomplished great things as a result.
The campaign, which teams Nike with Livestrong, sees famous faces such as Doug Ulman, ceo of the Lance Armstrong Foundation, actor Patrick Dempsey and Sex and the City actor Evan Handler recount their experiences of overcoming cancer.
The final spot shows an athlete devoting himself to reaching a goal of helping not just himself but the millions of other cancer patients in the world.
Video 1: doug ulman
Video 2: patrick dempsey
Video 3: evan handler
Video 4: lance mackey
Video 5: driven