Nike and JD Sports have come together to launch a new mobile web and Facebook platform.
Designed and developed by R/GA London, King of Trainers gives JD Sports’ customers exclusive access to Nike gear.
And by collecting points for their activity, players can be crowned the ‘King of Trainers’ for their respective city – winning the right to exclusive Nike gear, offers and tickets as a reward.
Available via an interactive mobile web experience and a Facebook application, King of Trainers is a digital commerce platform. Each month, three Nike footwear products will be exclusively released on King of Trainers by JD Sports, giving players the opportunity to get the latest trainers before they go on sale to the masses.