Nike launches tribute film to Roger Federer's Grand Slam record

LONDON - Nike yesterday launched a 30-second video celebrating Roger Federer's Wimbledon men's singles win, which gave him a record-breaking 15th Grand Slam title.

The 30-second film, which aired on BBC1 straight after the match, with the Nike branding removed, features sports icons Serena Williams, Michael Jordan, Tiger Woods, John McEnroe.

It also features Pete Sampras, who held the Grand Slam record for seven years up until Federer's win against Andy Roddick yesterday.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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