AgencyWieden & Kennedy, Portland
ExposureChina and United States
Nike Basketball and Wieden+Kennedy have debuted a teaser for a film project titled "The Black Mamba," starring Kobe BryantThe film features people Nike doesn't usually work with, such as Director Robert Rodriguez, Bruce Willis and Kanye West, and highlights the new Nike Zoom Kobe VI.
"The Black Mamba" will premiere in both the U.S. and China. The film release is slated for the 2011 NBA All-Star weekend.