SectorFashion/clothing, Media / entertainment and Sports
AKQA has created a short online film for Nike starring the singer Ellie Goulding.
The film was shot on location in the US and UK, and reveals Goulding’s two main passions – music and running.
It shows Goulding training with Nike+, which helps her to keep track of her performance and allows her to share online updates with fans. Using the device, she posted real-time details of her runs on to her Facebook page.
As part of the campaign, Goulding has released a track inspired by her love of running mixed by the DJ and producer Alex Metric, called 'Run Into The Light', which can be downloaded from iTunes.
The work was created by Jake Cooper and Simon Schmitt, and directed by Paul Minor through Cartel.