Nike recruits sports stars to raise awareness of HIV and AIDS

LONDON - Nike has signed up famous sports stars including Maria Sharapova to launch its latest viral campaign to fight HIV and AIDS in Africa.

The drive, under the strapline 'Lace Up Save Lives', will include a film featuring a cast of international athletes including Liverpool footballer Javier Mascherano, Chelsea's Didier Drogba and Arsenal's Andrei Arshavin.

In the film, which will be available at nikefootball.com, the sports stars lace up one another's shoes.

The viral aims to elevate awareness and unite people in the fight against HIV/AIDS in Africa.

All profits from the sales of Nike's (Red) laces will go to The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds medication for those living with HIV.

Nike partnered with (Red), the business launched in November to create awareness and a sustainable flow of money from the private sector into the Global Fund.

Companies whose products take on the (Red) mark contribute a significant percentage of the sales or a portion of the profits from that product to the Global Fund to finance AIDS programmes in Africa, with an emphasis on the health of women and children

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More