Nike has released a global web film featuring a girl who never stops running (in her Lunarglide+ 3 Shield trainers).
In addition to the film, four video interviews will be released with characters from it – the runner's boyfriend, grandparents, girlfriends and dog – each talking about how the protagonist affects their lives. The campaign will be seeded to Nike’s running community via Facebook, Twitter and YouTube.
The campaign is a collaborative creative effort between Wieden & Kennedy Portland and Wieden & Kennedy São Paulo. It was written by Dylan Lee and Icaro Doria, art directed by Guillermo Vega, and directed by Glue Society through Park Pictures.