Nike to spend £30 million to launch Alpha brand in the US

- Nike is to spend as much as £30 million ($50 million) in the US in the first quarter of next year to launch its new Alpha brand, which will not carry the famous Nike 'tick'. The campaign is to be created by San Francisco agency Goodby, Silverstein & Partners.

- Nike is to spend as much as £30 million ($50 million) in the US in the first quarter of next year to launch its new Alpha brand, which will not carry the famous Nike 'tick'. The campaign is to be created by San Francisco agency Goodby, Silverstein & Partners.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).