Nike tells Brazil to embrace Olympic 'tomorrow' and forget World Cup disaster
With the country still smarting after its ignominious exit from this summer's World Cup, Nike is encouraging Brazilians to forget about that 7-1 thrashing by Germany and look forward to future glory at the 2016 Olympic Games in Rio de Janeiro.
The 60-second film tells viewers in Brazil that "tomorrow starts now", with clips of athletes such as sprinter Ana Claudia Lemos, basketball players Leandrinho and Anderson Varejão and volleyball stars Clara and Carol Salgado.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).