Nike "Unlimited stadium" by Bartle Bogle Hegarty Singapore

Nike has built a shoe-shaped stadium in the Philippines to promote the brand's LunarEpic trainers.

The pop-up stadium in Manila gives runners the chance to race against an avatar.

Through a series of challenges centred on time and distance, runners are encouraged to compete against their avatar, which responds to their performance and pushes them to go beyond their limits.

The 200m track will be open for 17 days and can accommodate up to 30 runners at a time.

Runners can reserve their spot at Nike's Unlimited Manila website.

Credits

Brand connections manager, EMEA, Nike
Executive creative director
Managing partner
Creative director
Business director
Producer
Operations director
Producer
Creative technologist
Art director
Account manager
Studio manager
Studio artist
Build and production
Creative technology
Technical production
Sound effects