Nike unveils self-lacing trainer HyperAdapt 1.0 ... and more

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Nike has unveiled its first self lacing trainer, the HyperAdapt 1.0
Nike has unveiled its first self lacing trainer, the HyperAdapt 1.0

Nike unveils self-lacing trainer

Nike has unveiled is first ‘power-lacing’ trainer, which allows users to make the fit looser or tighter on the go by pressing buttons on the side of the shoe.

The shoe has a sensor in the heel will hit a sensor that combines with two buttons on the side of the shoe that adjust the grip.

Nike says that in the future the process will no longer be manual and will instead automate the process if the shoe senses the grip is too tight or loose.

The company unveiled the Nike HyperAdapt 1.0 shoe yesterday at an event in New York.

It will be available in the US by Christmas and will initially only be available to members of its loyalty Nike+ app. The price has not yet been not revealed.

Source: NBC

Waitrose launches self-scan trial

Waitrose is trialling a 'scan as you shop' app in three branches as it seeks to streamline the checkout experience.

The mobile app allows customers to scan product barcodes on their phones as they place goods in their basket.

The trial is taking place in its Clapham Common, Meanwood and Milngavie branches, with a view to rolling out the service to all Waitrose branches later this year if successful.

Waitrose head of retail change Matt Clifton said; "We are always looking at ways for technology to make our customers' lives easier.

"The ease and choice of checkout options is becoming increasingly important to customers as the trend for shopping little and often continues to grow."

Source: The Retail Bulletin

Ted Baker sales jump on back of overseas expansion

Ted Baker’s impressive growth continues as its sales increased by almost a fifth as it breaks into new markets.

The fashion retailer revealed annual sales rose 17% to £456.2m, with the company largely shrugging off what it described as "an uncertain backdrop" in Asian markets.

Pre-tax profits for the 12 months ending 30 January were up 20.3% at £58.7m.

Ted Baker founder Ray Kelvin said: "I am pleased to report another year of strong progress in Ted Baker's continued development as a global lifestyle brand.

"We have again traded very well - despite an uncertain backdrop in some of our markets - which is testament to the strength of the Ted Baker brand as well as our unwavering focus on quality, design and attention to detail."

Over the year the retailer opened its first outlets in countries including the Netherlands, Azerbaijan, Mexico and Qatar, and the US state of Hawaii.

Source: The Telegraph

Catch up with some of our longer reads...

The millennial dilemma: generation, mindset or irrelevance?

It's tempting (and useful) for marketers to put people in neat demographic boxes. But, as consumer lives become more fluid, age-agnostic and globally minded, is it time to put a stop to generational generalisations, asks Rebecca Coleman.

Motherhood, interrupted: brands must be sensitive to the stresses of digital parenting

At a time when parenting is endlessly interrupted by digital communication and social media, brands must beware of exacerbating the pressure on women, writes Nicola Kemp.

If you watch one video today...

...hear what the public think of the Conservative government spending £5m to promote the new National Living Wage.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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