SectorMedia / Entertainment Brands and Sport brands
Nike is aiming to turn around the fortunes of the Argentinian football club Boca Juniors with a new spot featuring a talking stadium.
Nike, which sponsors Boca Juniors, and BBDO Argentina filmed the ad during a training session at La Bombonera. The players are treated to a pep talk from the stadium itself.
The ad marks the launch of the team's new jersey.