Nike 'voice of the stadium' by BBDO Argentina

Nike is aiming to turn around the fortunes of the Argentinian football club Boca Juniors with a new spot featuring a talking stadium.

Nike, which sponsors Boca Juniors, and BBDO Argentina filmed the ad during a training session at La Bombonera. The players are treated to a pep talk from the stadium itself.

The ad marks the launch of the team's new jersey.


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