Jung von Matt/Spree has launched its first campaign for Nikon since being appointed as Nikon Europe's retained creative agency in September last year.
The ad asks the question 'Who are you with Nikon?' and uses real-life scenarios in which amateur photographers express their personalities with their Nikon cameras.
The 'I am' campaign spans television, print, outdoor and online formats. It will also be supported by a website and activity on social media channels.