Nina Bibby O2

Nina Bibby


Marketing and consumer director

Bibby and her team have been in the spotlight this year, with the Rugby World Cup presenting a high-profile opportunity to show off O2’s sponsorship of England Rugby.

The hosts may not have acquitted themselves well, but O2 sportingly said it was "here for the ups and downs". Another initiative was O2’s partnership with the NSPCC to educate children and parents about online safety.

While all the major operators take child safety seriously, O2 has shown leadership with a proactive partnership. Bibby has also overseen the launch of an updated O2 Priority app, which has garnered a five-star rating on the iTunes Store. "I believe in building marketing campaigns from the inside out," she says.

"That means engaging your staff first. If it doesn’t inspire your own people, how can you expect it to excite anyone else?"

Share your congratulations here 

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from Campaign with unlimited access to


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published