Nintendo reviews UK media

Nintendo, the Japanese gaming company, is reviewing its media planning and buying account in the UK.

Nintendo: creates Super Mario and Mario Kart games
Nintendo: creates Super Mario and Mario Kart games

MEC is the incumbent on the account and has declined to repitch. Briefs for the business were issued two weeks ago.

Nintendo manufactures the Wii and Nintendo 3DS games consoles. Karmarama handles the company's UK advertising.

The company was founded in 1889 when Fusajiro Yamauchi began manufacturing Japanese playing cards.

Nintendo could not be immediately reached for comment.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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