Nintendo reviews UK media

Nintendo, the Japanese gaming company, is reviewing its media planning and buying account in the UK.

Nintendo: creates Super Mario and Mario Kart games
Nintendo: creates Super Mario and Mario Kart games

MEC is the incumbent on the account and has declined to repitch. Briefs for the business were issued two weeks ago.

Nintendo manufactures the Wii and Nintendo 3DS games consoles. Karmarama handles the company's UK advertising.

The company was founded in 1889 when Fusajiro Yamauchi began manufacturing Japanese playing cards.

Nintendo could not be immediately reached for comment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More