Nissan creates tactical ad 7 mins after royal baby no. 2 announcement

Nissan has managed to produce an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Cambridge, are expecting their second child.

Nissan: runs tactical ad in honour of the new royal baby
Nissan: runs tactical ad in honour of the new royal baby

Featuring the Nissan X-Trail seven-seater, the company tweeted a picture of the interior of the vehicle with a crown on each seat.

The ad carries the words, "It could be triplets and there would *still* be enough room for the Queen," and the hashtags #XTrail #SevenSeats #RoyalBaby.

The birth of soon-to-be older brother Prince George in July 2013 led to a slew of tactical ads from brands including Coca-Cola, Warburtons. Airline Ryanair also temporarily renamed itself Ryanheir.

Brands such as Marks & Spencer, Tesco and Jack Wills have been among the first to congratulate the Duke and Duchess of Cambridge on their news via Twitter. 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More