Nissan signs up as next UEFA Champions League sponsor

Nissan, the Japanese car maker, has signed up as the latest sponsor of the UEFA Champions League, in a four-year deal.

Nissan: signs four-year deal to sponsor the UEFA Champions League
Nissan: signs four-year deal to sponsor the UEFA Champions League

Nissan replaces Ford, the brand that had held the top sponsorship role for 21 years.

The new sponsorship deal is reported to be the biggest to date for Nissan, although the value of the deal has not been revealed.

Nissan will become an official worldwide partner of UEFA from the 2014-15 season through to the 2017-18 season.

Current sponsor packages are thought to be worth more than £45m, the BBC reports.

Nissan will receive extensive rights and branding opportunities around Champions League matches.

Roel de Vreis, global head of marketing at Nissan, said: "Europe's most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars."

Current sponsors of the Champions League include MasterCard. Heineken and Sony.

Nissan will also sponsor the Uefa Super Cup, which is played each year between the winners of the Champions League and the Europa League.


Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published