Nivea breaks first ad as new sponsor of This Morning

Nivea, the Beiersdorf-owned skincare brand, is launching its first 30-second ad today (4 October) since becoming the sponsor of ITV's flagship daytime show, 'This Morning'.

The ad, created by TBWA\London, features a mum and daughter messing around together, putting moisturiser on each other's faces in front of a mirror.

The second ad shows a father and son moisturising their lips with a Nivea lip balm, while fishing. The voiceover says: "Feel closer with Nivea, the nation’s favourite skincare."

Nivea took over as the sponsor of 'This Morning',
hosted by Phillip Schofield and Holly Willoughby, from Mars-owned pasta sauce Dolmio. The seven-figure deal was brokered by Carat with ITV Commercial.

The sponsorship package includes broadcast, online, interactive, mobile and licensing activity.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published