The ad, created by TBWA\London, features a mum and daughter messing around together, putting moisturiser on each other's faces in front of a mirror.
The second ad shows a father and son moisturising their lips with a Nivea lip balm, while fishing. The voiceover says: "Feel closer with Nivea, the nation’s favourite skincare."
Nivea took over as the sponsor of 'This Morning', hosted by Phillip Schofield and Holly Willoughby, from Mars-owned pasta sauce Dolmio. The seven-figure deal was brokered by Carat with ITV Commercial.
The sponsorship package includes broadcast, online, interactive, mobile and licensing activity.