Nivea breaks first ad as new sponsor of This Morning

Be the first to comment

Nivea, the Beiersdorf-owned skincare brand, is launching its first 30-second ad today (4 October) since becoming the sponsor of ITV's flagship daytime show, 'This Morning'.

The ad, created by TBWA\London, features a mum and daughter messing around together, putting moisturiser on each other's faces in front of a mirror.

The second ad shows a father and son moisturising their lips with a Nivea lip balm, while fishing. The voiceover says: "Feel closer with Nivea, the nation’s favourite skincare."

Nivea took over as the sponsor of 'This Morning',
hosted by Phillip Schofield and Holly Willoughby, from Mars-owned pasta sauce Dolmio. The seven-figure deal was brokered by Carat with ITV Commercial.

The sponsorship package includes broadcast, online, interactive, mobile and licensing activity.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

Just published