Nivea launches £1m TV ad for Men's range

Be the first to comment

Nivea, the Beiersdorf-owned skin care brand, has launched a £1m TV ad to promote its For Men Sensitive range.

The 20-second TV spot by Draftfcb and production company Neteye in Germany features different men crying out in pain from the irritation of shaving.

Using a spilt screen, the noise from each man featured is created into a musical chorus. The ends with a voiceover stating "silence the irritation with Nivea For Men Sensitive".

The executive creative director on the ad was Mark Fides, who worked with creative director Alistair Ross. The media agency was Carat.

The TV ad will also be shown in cinemas and supported by digital media.

The ad builds on the Nivea's €1bn campaign launched last year to promote 100 years as a skincare brand.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

Just published